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In non-marketer speak - if you complicate things you just confuse people. And confused people do the WORST thing possible. Nothing. They don't buy. Because they're confused. And they're confused because... you confused them. If you gave me 100 accounts to manage I'd probably end up simplifying at LEAST 95 of them. Simplify the offer. Simplify the ad. Simplify the CTA. Simplify the landing page. Less static, less noise, fewer potential obstacles for your prospect to trip over.

Hi, It's Kyle. Quick one this time. If you run a local business you need to be using Google ads. There is no local business that would be hurt by using Google ads. Every local business in existence would benefit from doing Google ads. Every. Single. One. I guarantee it. BUT. If you're using it you do need to know what you're doing. Because every time I log in to a Google ads account for a new client I see that they're using the dreaded 'Performance Max' campaign. And every ti

Hi, It's Kyle. Once you start your own business and grow to the size where you have to hire staff you discover something that very few human beings will ever know. You find out how wildly incompetent most people are. I can tell you stories for days on end about staff. Every business owner I know has similar experiences. Was talking to a friend yesterday. He was organising a pretty decent sized event (50+ people) and he asked a staff member to handle the booking of the venue.

Hi, It's Kyle. Was talking to a friend this weekend and I told him how to win in his local market without needing any genius level marketing offers. And this works in every local market. Guaranteed. I know because it happens every day of the week across the world, by accident. We just make it happen deliberately. Let's say you're a roofer. I know you're probably not a roofer, but just pretend you are. You service local homeowners and business owners and you mostly care about

Learn about this huge difference in ranking for this client by changing a little "hinge".. "Little hinges swing big doors." Hi, It's Kyle. Had something weird happen to me this week, wanted to tell you about it. So we're helping this client rank in the top 3 in Google for his business. And just for the record - if you run a local business this is a cheatcode. You get more website visits, more calls, more clients, all because people find you on Google. But everything else star

This is how we beat two cheaters to rank our clients business #1 on Google. Hi, It's Kyle. Was doing some client work recently. We got hired to rank him in Google's top 3. So we got to work. Couple weeks go by, we do what we do best, and after all that I checked the results. Good news and bad news. Good news: He made considerable progress from his initial spot (#27) Bad news: He was ranking #4 Turns out we were having a hard time ranking him in Google's top 3! This rarely hap